For game developers & publishers
Lab Gamekarta is an Indonesia-based video game marketing partner. We help studios and publishers build local relevance through gaming media, social content, media outreach, and creator campaigns.
The challenge
Indonesia is not just a large audience to broadcast at. Players discover games through local media, creator communities, social conversations, and recommendations they trust. We help your campaign enter those conversations with the right language, angle, and channel.
What we do
Book a focused service or combine them into a campaign. The right scope depends on your release stage—not the size of our menu.
Turn your announcement into a story Indonesian players can actually understand. We support press release development, localization, and editorial publication across Gamekarta and our media network.
For launches, updates, demos, and milestonesTranslate your game into platform-native posts built for discovery—not recycled press copy. We shape the hook, context, and call to action for Indonesian gaming audiences.
For awareness, wishlists, and community growthPitch your story to relevant Indonesian gaming media. We identify the right publications, tailor the angle, manage outreach, and report earned coverage without promising what editors control.
For credible third-party visibilityFind creators whose audience and content style fit your game. We handle creator discovery, outreach, briefing, key coordination, delivery tracking, and campaign reporting.
For playthroughs, streams, and authentic reachProject Spotlight · Selected work
These projects were delivered through Project Spotlight, Gamekarta’s pro-bono collaboration program for game developers. No paid advertising was used to generate the results shown below.
CASE 01Pre-launch awareness
A Project Spotlight collaboration using editorial storytelling, short-form video, podcast content, localization, and owned-media placements to build pre-launch awareness.
Editorial · Social content · Podcast · Media placement
CASE 02Kickstarter + public playtest
A two-phase Project Spotlight collaboration supporting Kickstarter visibility and public playtest recruitment through editorial, syndication, social media, and owned placements.
Editorial · Media outreach · Social · Banner placement
CASE 03Pre-launch awareness + wishlist intent
A Project Spotlight collaboration connecting the game’s dark deckbuilding concept with Indonesian cultural context across articles, video, podcast, and social distribution.
Editorial · Short-form video · Podcast · Organic distribution
How we work
No mysterious “exposure” package. We separate owned content, paid creator work, and earned media outreach so you know what is being delivered.
We study your game, audience, release stage, available assets, and actual campaign goal.
We recommend the mix of editorial, social, media, and creators that makes sense—not every service by default.
Our team adapts the story, coordinates distribution, and works directly with Indonesian media and creators.
You receive a clear record of published content, outreach activity, creator delivery, and campaign results.
Why Gamekarta
Lab Gamekarta is the marketing services arm of Gamekarta, an Indonesian video game media platform. Our work is informed by the stories we publish, the developers we meet, the creators we collaborate with, and the gamers we speak to.
Visit Gamekarta.com ↗Start the conversation
Send us your game page, campaign timing, target, and available assets. We will come back with a practical starting point.
gamekarta@esportsnesia.com ↗