Selected work · Project Spotlight
Campaigns built to make games matter locally.
These case studies document how Gamekarta and Esportsnesia turn game stories into discoverable, measurable campaigns for Indonesian audiences.
Pre-launch awareness
Bail Force
Editorial storytelling, short-form video, podcast content, localization, and owned-media placements built early awareness for an upcoming title.
Kickstarter + public playtest
Brimvahl Crown
A two-phase campaign supporting Kickstarter visibility and playtest recruitment through editorial, syndication, social media, and banner placements.
Pre-launch awareness + wishlist intent
Mission Mancala
A dark deckbuilding concept connected with Indonesian cultural context through articles, video, podcast, and social distribution.
Convergence Series pre-launch
Renathea
An integrated campaign combining creator collaboration, editorial, SEO, social, podcasts, earned media, banners, and a dedicated content portal.