Campaign Overview
Renathea’s pre-launch collaboration developed into an integrated media campaign spanning editorial coverage, SEO, social media, podcasts, creator collaboration, earned media, digital banners, event coverage, and a dedicated content hub.
The campaign aimed to introduce Renathea and its Convergence Series, educate potential players, give participating creators and IPs meaningful exposure, and build measurable pathways toward pre-order.
Campaign Strategy
Gamekarta focused on creator collaboration, IP stories, game discovery, and product education.
Esportsnesia focused on the player perspective, including gameplay, MOBA-inspired mechanics, event coverage, and gaming-community discovery.
These were supported by social distribution, podcasts, external media outreach, digital banners, physical-event coverage, and the Renathea Portal—a permanent hub connecting articles, gameplay information, campaign coverage, and pre-order pathways.
Original Editorial Coverage
The campaign produced 7 confirmed original editorial publications.
The content mix combined timely campaign coverage with evergreen search content, allowing Renathea to remain discoverable beyond individual announcements.
Earned Media Distribution
The Convergence Series story expanded beyond Gamekarta and Esportsnesia, with 4 confirmed external media pickups: Gimboy, Gamingland, Gawai Mikro, and Futureloka.
Social Media Performance
Six campaign posts currently have verified Instagram Insights.
The strongest content by views was How to Play Renathea (3,817 views), while the pre-order announcement generated the highest number of shares (41). This suggests that product education performed strongly for discovery, while conversion-oriented content generated stronger redistribution.
Digital Banner & Tracked Traffic
Renathea received persistent banner exposure across Gamekarta and Esportsnesia. Tracked campaign links recorded 264 pre-order engagements and 11 engagements to the Renathea landing page, for 275 total tracked link engagements.
The 264 pre-order engagements represent measurable purchase interest, not confirmed sales. Final transaction attribution would require sales data from Tankcell Studio.
Podcast & Long-Form Content
Developer Episode — Tankcell Studio
Focused on Renathea’s development, gameplay, design, and future direction.
Creator Episode — Jolly Robin & Animatherea
Explored original IP development, illustration, characters, and creator participation in Renathea.
Together, the episodes documented both sides of the ecosystem: the developer building Renathea and the creators bringing their universes into it.
Campaign Outcome
The main achievement was not simply the number of publications produced. The campaign created multiple ways for audiences to discover and understand Renathea before launch.
Editorial and SEO content established discoverability. Social media distributed the campaign narratives. Creator collaboration introduced Renathea to adjacent audiences. Podcasts documented both developer and creator perspectives. External media expanded its footprint, while digital banners and the Renathea Portal provided persistent visibility.
From content exposure to measurable intent.
Across the documented activities, the campaign delivered 11 web publications across six media properties, 14,660 verified Instagram views, two original podcast episodes, a dedicated content portal, digital banner exposure, and 264 tracked pre-order engagements.
These results do not establish direct sales attribution, but they demonstrate a measurable progression from content exposure to audience engagement and purchase interest.